Marketing at it’s Best……..WORST

I’m sure by this point you’ve seen or heard all the rage about the remarks that Phil Robertson, the star in the hit show Duck Dynasty made during an interview with GQ Magazine. Unless you live under a rock, it would be impossible to not have heard the rants and rages being thrown out about this Marketing Blitz. I for one have never even seen one episode, so I cant really comment on the show or the family of wanna-be ZZ Top impersonators act. ūüôā

Here is my take on this from an outsider looking in – It’s all a Marketing Ploy that just so happened to come a week before the Christmas Shopping Blitz was to take place, and from the stats I’ve been reading about, A&E struck a home run with this one which you, the consumer has bought into Hook, Line and Sinker.

From an outsider looking in, this is beyond plain and simply marketing. Make the viewer feel like their favorite character has come under attack for his beliefs, and you the viewer/consumer will now spend your hard earned dollars to support those beliefs you align yourself with.

In the¬†January issue of GQ, Robertson said homosexuality is a sin and puts it in the same category as bestiality and promiscuity. I’ll leave my personal comments out of this blog post since I don’t like to talk politics or question anyone on their religious beliefs. But reading the entire interview, (which I would only hope everyone of you would do before you feel the need to comment on the subject) Robertson was asked his opinion and gave an honest answer.

Don’t go in asking loaded questions and not expect a backlash knowing full and well that the topic of Gays and Lesbians can get as heated as the Abortion Issue in our ridiculous Politically Correct Society we live in these days.

Here is where I think this was all a ploy to make the pockets of A&E executives very wealthy. Which has worked flawlessly by the way.

The Robertson family owns the rights to their parent company Duck Commander which is what the show originally started about. So if you’re going to purchase ANYTHING to support this family, you need to do so off of that website and that website only.

A&E owns and has rights to merchandise that they have partnered with outside the Duck Commander website….stores like Wal-Mart and their own A&E Store that has apparel and posters pertaining to most of their top rated shows.

Since this media blitz on the Duck Dynasty Family has happened, Wal-Mart is having trouble keeping their shelves stocked with anything related to the Duck Dynasty name. So for all of you viewers and fans that are rushing out to the local Wally World to try and show your support for the Robertson family….WAKE UP, you’re really just padding the pockets of A&E, the same company you’re saying you’re going to ban.

Do you not think a company as large as A&E, with their marketing dollars and the teams of top advertising specialists they employ didn’t think this through? Just so you know,¬†The A&E company is a joint venture between the¬†Hearst Corporation¬†and¬†Disney-ABC Television Group, which is a subsidiary of¬†The Walt Disney Company.

WAKE UP PEOPLE, if you want to support anyone during the Christmas Blitz, go back and re-read my recent post about starting the Dawn of a New Tradition. Spend your money on local artists and local people where you know your hard earned money will stay within your community. Stop throwing money at these giant networks and I’ll go as far as to say stop throwing money at the Robertson family unless you’re an avid duck hunter and are in need of a good duck call. From what I’ve read about them, they make a fantastic product. I for one do not duck hunt, so I’ll never be able to support them in their venture.

Merry Christmas everyone, shut off your TV’s and stop buying into this media ploy.

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4 Responses to “Marketing at it’s Best……..WORST”

  1. 98December 23, 2013 at 12:47 pm #

    Well said

  2. LanceDecember 23, 2013 at 12:51 pm #

    Well Said, Pat. Supporting local shops and fresh farmers markets is going to be esentual in the preservation and flourishment of small communities/families.
    Hope you and Cindy are having a good season and be safe this holiday season.

  3. RandyDecember 23, 2013 at 3:30 pm #

    Well said Pat.
    I do watch DD and I enjoy it. It is entertainment for me after my work days. I have seen the firestorm and I do support the right to speak your mind, Freedom of Speech and Freedom of Religion. I have mine and the rest have theirs. So be it.
    I do not own a piece of clothing or anything with DD or Duck Commander on it. Just not into having pictures of a bearded guy on one of my t-shirt and I don’t hunt so thats that. I enjoy coming to this site as its my relief from my boring life of work and very little play..
    SO with that said Merry Christmas to Pat and Cindy from good ole’ NC

  4. BillW-YellowstoneDecember 23, 2013 at 8:54 pm #

    Well done, and that is the key, want to support Phil? Buy Duck Commander. I do watch the show and it is a good pretty silly family value show. I may buy a duck call, just to have one, I collect other silly things as well.

    Now on to buy local, support local! Best thing anyone can do, avoid the WalMarts, Lowes and all that, I am sure there will be a local store, lumber yard and artiist that would love to have your business.

    In my store here we have lots of stuff made in China because the price is such that it sells, however we are making a concerted effort to keep local and American made. Not easy, but we doing it. We even have a local artist section for prints, and all postcards are from local photographers.

    Plus I have enough beard to keep my neck warm here in Yellowstone in winter.

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